Marketing Executive

TWG Tea Company Pte Ltd - 390 Havelock Road #05-01 King's Centre 169662

Job Summary
 
Assisting in the planning, creating and implementing TWG Tea marketing strategies, both external and internal. Assist in the development and implementation of support materials and services in the area of marketing.
 
Primary Relationships
 
The position reports directly to Marketing Manager and indirectly to the Director of Corporate Communications.
Within the organization, this position has primary working relationships with the Director of Corporate Communications, the Marketing and PR staff at TWG Tea headquarters as well as staff with similar positions within partner and franchise organisations.
 
Outside the organization, the position coordinates primarily with mall and department store marketing teams where TWG Tea is a tenant, and any other service providers (event organizers, etc.).
 
Responsibilities:
  • Assist in the development and execution of creative marketing plans aligned with the corporate strategy and brand image
  • Oversee the planning and production of marketing and related promotional collaterals
  • Oversee preparation of corporate editorial materials
  • Marketing event management: workshops, launch parties, charity events etc.
  • Headline and copy writing as well as editing and proof-reading of digital, marketing, operational and corporate presentation materials;
  • Updating internal staffs, local and international marketing databases;
  • Compiling annual marketing reports and data analysis for all partner and franchise organisations;
  • Assisting marketing team in the development, planning, organisation and global execution of marketing strategies and programs such as consumer workshops, launch parties, charitable events, sponsorships, advertising, tie-ups, etc.;
  • Liaising with digital marketing team regarding relevant information to update mobile application, website and social media content regularly;
  • Ensuring corporate marketing/design guidelines are respected by mall partners, corporate clients, distributors and franchise partners in foreign markets in all marketing materials;
  • Compiling and analysing market trends & proposing new marketing avenues;
  • Liaising with the chefs and franchise support team on seasonal menus and assisting to work with design team on menus globally.
  • Assisting during photo shoots when required.
 
Requirements:
  • Bachelor degree in Marketing, Communications, English or similar equivalent with minimum 3-5 years of supervisory experience
  • Strong communication skills with excellent command of English
  • Meticulous, adaptable, creative thinker who is able to work independently in a fast-paced environment
  • Proficient in MS Office applications
  • Media and internet savvy
  • Results-driven and able to work under pressure
  • Able to commence ASAP
  • Experience working in the luxury industry would be a plus
Only shortlisted candidates will be notified.
 
Please forward detailed RESUME, indicating reasons for Leaving, Last Drawn Salary, Expected Salary and date of availability in MS Word format.


Post Date 06 December 2017
End Date 20 December 2017

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Company Profile

TWG Tea Company Pte Ltd

TWG Tea Company Pte Ltd

Singapore - Central - River Valley - Havelock Road

TWG Tea Company Pte Ltd implies a long history of perpetual exploration and creativity… Offering over 800 teas from 36 different countries including countless exclusive teas all hand blended in Singapore, TWG Tea has one of the largest selections in the world. We create daring and exclusive blends, using the most fragrant flowers and fruits from Europe, the most exotic spices, and only the finest, single estate teas from remote and mysterious regions of the world. TWG Tea sources, blends, designs, manufactures, packs and distributes high quality loose and packaged teas, teabags, tea accessories, tea infused patisseries and gourmet products, showcased in our own directly operated and uniquely designed TWG Tea salons, boutiques and retail counters, and distributed to a network of wholesale luxury hotel and restaurant customers throughout Asia, the Middle East, North America and Europe. TWG Tea is expanding its business and is looking for energetic, innovative and committed candidates with relevant experience to join us.

Why join with us?

  • We offer attractive salary that commensurate with work experience;
  • We provide opportunities for career advancement within the company;
  • We advocate a safe working environment for all our employees.